Legal Internet Marketing For Spanish Speaking Law Firms
Nearly forty-percent (39%) of Hispanics age 18-34 prefer Spanish language internet sites… Forty-two percent (42%) of Hispanic females prefer Spanish when surfing the web compared to just twenty nine percent (29%) of Hispanic men.
For law firms who are serious about reaching the US Hispanic market, it’s imperative to have all or some of their web content available in Spanish. This can be accomplished by translating your existing content and featuring a “En Español” button at the top of your website.
While it is imperative that a law firm that offers services in Spanish have Spanish language content on their website, it is just as important that your Spanish language content gets found by potential clients.
A website can be used like a business card; abogado in spagna when you hand out the URL, someone might look at it and keep your info handy in case they need it. But a website can also be like an ad in the Yellow Pages; When someone needs your services, they can look you up by performing a search on search engines like Google.com or yahoo.com. Coming up as the first result in a search engine is like having the biggest ad in the Yellow Pages; you’re far more likely to get the client’s attention.
To rank on the first page of search engines, many law firms and solo attorneys look for search engine marketing (SEM) firms. A SEM firm who specializes in law firms can help you increase your websites visibility and increase clients, while establishing your reputation online.
A SEM Firm can also assist you with paid advertisements online to target the Hispanic market in your geographic area, and track / report the results of your advertising and marketing efforts. 19 out of 20 law firms who employ a search engine marketing firm find that internet marketing is both cheaper and more effective than conventional advertising means such as print, billboards, and television ads.